HCD Research presents cognitive and metrics of Neuromarketing

HCD Research Logo. (PRNewsFoto/HCD Research) jwplayer. key = ' 2k?/GKwZ2uQZmDlQ9VYArfZt2b4 + KhHX3 + DM4zisgtE = ";FLEMINGTON, N.j., 06 March of 2014/PRNewswire /-HCD Research now offers neuromarketing accessible and useful: the EmCode ™ Neurocognitive metric. These metrics synthesize data Psychophysiological and cognitive to provide two scores for easy comparison against benchmarks HCD Research.

The cognitive element of Neurocognitive EmCode ™ metrics is the HCD Research advertising impact Score (AIS), which has been used for several years to record and compare the cognitive impact of print media and video. Now joined with the score developed recently impact biometric (BIS), the sellers have a way to evaluate both conscious and subconscious responses to various advertising efforts.

BIS assesses three key attributes Psychophysiological Classifieds:

Stop power sustained positive commitment marks ImmersionUnder the direction of Paul Bolls, Co-Director of the laboratory of PRIME in the school of journalism at Missouri and scientific advisor of HCD Research, a team of experts has developed a measure of true to stop cardiac deceleration, excitement and emotion in the initial exposure to an ad for follow-up. Similar Psychophysiological measures are caught throughout display to extrapolate the levels of sustained attention, excitement and the intensity and the direction of emotional response strength. Finally, accurate physiological measures during exposure to brand elements are used to determine if information has been encoded and grade has occurred that a favorable response to the brand.

Using a complex algorithm, each factor is given a specific weight depending on whether it is a static ad or animation or video. This result may be compared then HCD Research benchmarks to determine if the ad is more or less effective than others in the same industry. As powerful as a stand-alone tool, Neurocognitive EmCode ™ metrics combine neurological and cognitive outcomes to provide the most accurate competitive assessment ad.

Subconscious responses to advertising may have significant implications for consumer purchase decisions. As a result, it is essential to determine whether an advertisement is able to capture the attention in a cluttered advertising environment and promote a lasting and positive association with the brand. This combination of score announcement does just that.

As Glenn Kessler, President of HCD Research, explains, "the most recent metrics reveals how effectively an ad can attract attention, maintain attention and evoke an emotional response positive, especially during times of brand".

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SOURCE HCD Research