Revolutionary New upwave™ TrackIt Gives Users A Whole New Look At Life

ATLANTA, March 27, 2014 /PRNewswire/ -- upwave, Turner Broadcasting System, Inc.'s daily digital resource that helps people make healthier life choices through entertainment, empowerment and connectivity, today announced the launch of upwave TrackIt, a unique, personalized health tracking system, as part of a partnership with personal analytics platform Tictrac. Through the partnership, upwave TrackIt collects information from lifestyle apps, social networking sites and personal fitness devices and aggregates the data into a single dashboard located at upwave.com/trackit.

Through upwave TrackIt, users can set and monitor their activities and behaviors to help achieve life goals like losing weight, decreasing stress, increasing happiness and improving relationships. The program allows users to sync favorite services they already use through automated connections with popular wearable devices, apps and websites, including Fitbit, MyFitnessPal, Jawbone UP, Withings, Gmail, Facebook, Runkeeper and more.

"When you can track it, you can change it," said Molly Battin, senior vice president and general manager of upwave. "The launch of upwave TrackIt fits seamlessly with our mission of empowering people to make healthier choices every day with simple, easy-to-use tools and entertaining content," said Molly Battin, senior vice president and general manager, upwave.

By creating a first-of-its-kind, 360-degree look at everything from sleep patterns to workouts to appetite, users can analyze patterns and identify areas of improvement in their daily lives. Providing actionable insights and personalized content, upwave TrackIt allows users to make changes toward achieving health and fitness goals.

"upwave is the perfect partner to bring this state-of-the-art technology to life and make it available to those who are interested in bettering themselves mentally, emotionally and physically," said Martin Blinder, Founder and CEO, Tictrac. "upwave TrackIt allows people to see their information through rich visualizations and infographics, helping them not only record, but also obtain valuable insight into what their data actually says about them."

"The 'Quantified Self' movement is an emerging consumer health trend, and upwave TrackIt is the perfect tool for consolidating personal information in a single location," said Battin. "Combining aggregated data combined with personalized content, upwave provides a focal point for people's journey toward a happier, healthier life."

upwave is the first media brand to offer users customized healthy tracking capabilities in a single location, through TrackIt.

To learn more about upwave, visit www.upwave.com and follow upwave on Twitter (twitter.com/upwave), Facebook (facebook.com/upwave), YouTube (youtube.com/upwave), Pinterest (pinterest.com/upwave) and Instagram (instagram.com/upwave).

About Tictrac
Tictrac is a personal analytics platform that empowers people through their own data. Tictrac combines various forms of personal and 3rd party data, providing users with tools to gain a better understanding of themselves. With a focus on health and wellbeing, Tictrac gives users the ability to deep dive into their own lives and identify how to improve what is important to them. Find out more at www.tictrac.com or follow Tictrac on Twitter.

About upwave
upwave is Turner Broadcasting's new digital entertainment brand that delivers health and wellness lifestyle content to inspire healthy action. Uniquely situated at the intersection of entertainment, technology and health and wellness, upwave offers entertaining storytelling that emphasizes all aspects of healthy living through its five content pillars: eat, move, relax, thrive and connect. Visit www.upwave.com for more information and follow upwave on Twitter, Facebook, YouTube, Pinterest and Instagram.

SOURCE upwave

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