Retailer Keeps Loss Prevention Low and Customer Satisfaction High with DigitalPersona Fingerprint Solution

Trusted partner for biometric identity verification solutions. (PRNewsFoto/DigitalPersona, Inc.)jwplayer.key="2kY/GKwZ2uQZmDlQ9VYArfZt2b4+KhHX3+DM4zisgtE=";REDWOOD CITY, Calif., May 21, 2014 /PRNewswire/ -- DigitalPersona, Inc., a trusted partner for biometric identity verification solutions, today announced that  New Look, a leading China fashion retailer, has selected a Point-of-Sale (POS) system enabled with DigitalPersona® fingerprint technology. After a successful trial at six of the retailer's stores in February 2014, New Look is set to expand their use of biometrics in 16 of its stores by the end of 2014 — with longer-range plans to equip 100 stores by 2017. The retailer initially selected biometric technology as an alternative to passwords for improving time and attendance accuracy, but found it also enhances loss prevention and customer service.

Each New Look store has two to four POS terminals depending on the store size, which are shared by the retailer's employees. In the past, the potential for employees to clock in for each other existed, increasing the risk of payroll fraud. Prior to adopting fingerprint biometrics, New Look implemented six-digit passwords to enhance security. However, passwords were cumbersome for employees to remember and had to be changed every 90 days to meet security standards. As a result, the IT department at New Look's UK-based headquarters saw an uptick in the number of calls to reset forgotten passwords.

New Look employees now use their fingerprints to clock in and log on to the POS terminals, providing a more secure alternative to passwords. In turn, store managers and deputy managers must use their fingerprints to approve returns, discounts and overrides.

"We have seen customer service levels improve because employees are more efficient since they no longer have to remember complex passwords," said Sky Shen, senior IT consultant at New Look. "Biometrics has helped us stay below our one percent loss prevention standard since fingerprints are also now used for management authorization of overrides."

Incorporating biometrics to confirm positive identity creates a business advantage for retailers, such as New Look, which hopes to attract more franchise owners and open more stores as part of its expansion plans in China. New Look China is also considering recommending deployment at their UK headquarters.  

"DigitalPersona's biometric solutions are assisting retailers worldwide in their efforts to reduce fraud, keep loss prevention rates low and improve customer service," said Richard Agostinelli, DigitalPersona president and CEO. "We're very pleased with the success that New Look, through their partnership with Cegid Group, has experienced with our technology and look forward to their continued growth."

See DigitalPersona at Retail Asia Expo in Cegid Group Booth #L35, June 10-12 in Hong Kong.

About DigitalPersona
DigitalPersona offers the world's broadest portfolio of biometrics-based identity verification solutions. Applications range from highly secure banking environments and complex government identity programs to point-of-sale retail systems. Our solutions verify the identity of more than 200 million authorized users worldwide and significantly reduce the risk of fraud, theft and unauthorized access. Offerings for end-users and system integrators include industry-specific software applications, complete SDKs and a full range of optical, silicon, touch, swipe and embedded readers.  For more information call +1 650.474.4000 or send an email to pr@digitalpersona.com.

© 2014 DigitalPersona, Inc. All rights reserved. DigitalPersona® is a trademark of DigitalPersona, Inc. registered in the United States and other countries. All other trademarks are the property of their respective owners. 

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DigitalPersona Fingerprint Biometric Solutions Improve Security and Service in Latin America Banks

REDWOOD CITY, Calif., April 1, 2014 /PRNewswire/ -- DigitalPersona, Inc., a trusted partner for biometric identity verification solutions, today announced that Coppel Corporation, a group of retail and finance companies, has chosen DigitalPersona® fingerprint technology to verify employee and customer identities in more than 800 banks and 1,000 Pension Fund Offices throughout Mexico, Argentina and Brazil. Coppel Corporation also maintains similar biometrics-based solutions in its retail stores and warehouses throughout their network.

Coppel Corporation's initial goal when deploying DigitalPersona fingerprint solutions was to improve customer service levels by simplifying the identification and authentication process in branch locations. Instead of undergoing a tedious document-based process, customers now simply place their finger on the DigitalPersona U.are.U® fingerprint readers and their identities are confirmed instantly.

"Customers like the ease of use and assured identity that fingerprint technology provides them," said Ing. Jose Gpe. Mendoza Macias, national manager of systems development for Coppel Corporation. "The fraud-fighting benefit of knowing someone cannot purchase goods on their account is also very important to our customers."

"In addition to customer identification, the employees are using the biometrics-based systems to log into computer systems, authenticate transactions, process wire transfers and more. The design of the solution is similar to systems deployed in retail locations, as well as Coppel Corporation's headquarters. The response from our staff and our customers has been overwhelmingly positive," Mendoza said.

"DigitalPersona's assured identity solutions are ideal for both employee and customer banking applications," said Richard Agostinelli, DigitalPersona president and CEO. "The strengths of our biometric-based offering are high security, low cost and simple operation, making the banking environment a natural fit for us. Strengthening security does not have to mean creating new barriers for customers."

Visit DigitalPersona at the Expo Seguridad Mexico event, booth #1139, April 8-10, 2014.

About DigitalPersona
DigitalPersona offers the world's broadest portfolio of biometrics-based identity verification solutions. Applications range from highly secure banking environments and complex government identity programs to point-of-sale retail systems. Our solutions verify the identity of more than 200 million authorized users worldwide and significantly reduce the risk of fraud, theft and unauthorized access. Offerings for end-users and system integrators include industry-specific software applications, complete SDKs and a full range of optical, silicon, touch, swipe and embedded readers. For more information call +1 650.474.4000 or send an email to pr@digitalpersona.com.

SOURCE DigitalPersona, Inc.

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Las soluciones biométricas para huellas dactilares de DigitalPersona mejoran la seguridad y el servicio en bancos de América Latina

REDWOOD CITY, California, Abril 1, 2014 /PRNewswire/ -- DigitalPersona, Inc., un socio confiable en soluciones de verificaci?n de identidad biométrica, anunci? hoy que Grupo Coppel, un conglomerado de empresas minoristas y financieras, ha elegido la tecnolog?a de huellas digitales DigitalPersona® para la verificaci?n de las identidades de sus empleados y clientes en m?s de 800 sucursales bancarias y 1,000 oficinas de fondos para el retiro en México, Argentina y Brasil. Grupo Coppel  también mantiene soluciones similares basadas en biometr?a para sus tiendas minoristas y bodegas.

El objetivo inicial de Grupo Coppel al desplegar la soluci?n biométrica  de DigitalPersona era la mejora de los niveles de servicio al cliente mediante la simplificaci?n del proceso de identificaci?n y autentificaci?n en sus sucursales. En vez de pasar por un tedioso proceso basado en documentos, los clientes pueden ahora simplemente colocar su dedo sobre los lectores de huella digital U.are.U® de DigitalPersona y sus identidades son confirmadas inmediatamente.

"A los clientes les gusta la facilidad de uso y protecci?n de identidad que les brinda la tecnolog?a de huella digital",  coment? el ingeniero José Guadalupe Mendoza Mac?as, gerente nacional de desarrollo de sistemas para Grupo Coppel. "El beneficio, relacionado con la lucha contra el fraude, es que te da la seguridad de saber que nadie puede hacer compras a cuenta  del cliente si no es el mismo cliente el que pone su dedo, lo cual es también importante para nuestros clientes."

"Adem?s de usarlos para la identificaci?n de los clientes, los empleados est?n usando los sistemas basados en biometr?a para iniciar la sesi?n en sus sistemas inform?ticos, autentificar transacciones, procesar transferencias bancarias y otras actividades. El dise?o de la soluci?n es similar al de los sistemas en los locales minoristas as? como en la sede de Grupo Coppel . La respuesta de nuestro personal y de nuestros clientes ha sido abrumadoramente positiva", dijo Mendoza.

"Las soluciones de identidad garantizada de DigitalPersona son ideales para las aplicaciones bancarias, tanto para los empleados como para los clientes", se?al? Richard Agostinelli, presidente y director general de DigitalPersona. "La fortaleza  de nuestras soluciones basados en biometr?a radica en su alta seguridad, bajo costo y funcionamiento sencillo, lo que hace que el sector financiero  sea un mercado natural para nosotros. El refuerzo de la seguridad no tiene que significar la creaci?n de nuevas barreras para los clientes."

Visite a DigitalPersona en el stand # 1139 en el evento Expo Seguridad México, del 8 al 10 de abril de 2014.

Datos acerca de DigitalPersona

DigitalPersona ofrece la cartera m?s amplia del mundo en soluciones de verificaci?n de identidad basadas en biometr?a. Las aplicaciones van desde entornos bancarios de alta seguridad y complejos programas de identidad para gobiernos, hasta sistemas minoristas en puntos de venta. Nuestras soluciones verifican la identidad de m?s de 200 millones de usuarios autorizados en todo el mundo y reducen considerablemente el riesgo de fraude, robo y acceso no autorizado. Las ofertas para usuarios finales e  integradores de sistemas incluyen aplicaciones de software espec?ficas para el sector, kits de desarrollo de software (SDK) completos y una gama completa de lectores ?pticos, de silic?n, t?ctiles, de barrido e integrados. Para obtener m?s informaci?n llame al teléfono +1-650-474-4000 o env?e un correo electr?nico a pr@digitalpersona.com.

FUENTE DigitalPersona, Inc.

SOURCE DigitalPersona, Inc.

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DigitalPersona Fingerprint Readers Helping to Verify Citizen Identities in India

REDWOOD CITY, Calif., March 19, 2014 /PRNewswire/ -- DigitalPersona, Inc., a trusted partner for biometric identity verification solutions, today announced that more than 60,000 of its biometric sensors are helping millions of citizens throughout India access a variety of entitlement programs and banking services.  Officials from Visiontek, a worldwide supplier of customer premised telecom equipment and software solutions, chose to incorporate the DigitalPersona® TCS1 Steelcoat sensor into handheld biometric readers for several reasons, including cost and compliance with national Standardization Testing and Quality Certification (STQC) criteria for image quality and ruggedness.

"Achieving the equally important goals of citizen convenience, fraud prevention and low program costs requires exceptional technology," said Ramesh Chunduru, director of sales and marketing for Visiontek. "We chose the TCS1 Steelcoat sensor because it consistently captures quality fingerprints in a variety of demanding environmental conditions. It also offers the most economical solution in terms of lifetime cost of ownership."

As in most banking and entitlement programs, fraudulent activities — such as ghost identities and impersonation — were creating significant operational and budgetary problems for both financial institutions and government agencies.  After studying a number of options, Visiontek chose to address those problems with fingerprint biometrics built around the DigitalPersona sensor.

Field officers use handheld devices to scan fingerprints of citizens who want to access banking services, entitlement programs and other privileges that require assured identification. Scanned images are compared to identity data stored in one of three places — a secure central database, a smart card carried by citizens or in a point of sale (POS) terminal.

Confirmed identities are used to grant access to food distribution programs for Indian citizens and microfinance products for consumers who were previously "unbanked." The readers are also used to verify both performance and payment in the Mahatma Gandhi Rural Employment Guarantee Scheme (MGNREGS).

"We're proud to be part of programs that bring entitlements to Indian citizens and financial inclusion to people who previously had no access to banking services," said Richard Agostinelli, DigitalPersona president and CEO. "Because the Indian government has chosen biometrics as the preferred method of secure identification — and because the TCS1 is the only STQC-certified silicon sensor on the market — we expect our involvement in these critical programs will continue to grow."

The TCS1 fingerprint sensor offers an exceptionally large image capture area, which helps ensure the best possible biometric performance. The popular sensor is being used for a variety of public and private applications worldwide, including logical and physical access control, mobile transactions, time-and-attendance and law enforcement.

"Clearly, integrators and end-users are placing lots of emphasis on quality image capture, device ruggedness and low total cost of ownership," Agostinelli said. "We believe that's why the TCS1 sensor is being selected for so many secure identity programs worldwide."

About DigitalPersona
DigitalPersona offers the world's broadest portfolio of biometrics-based identity verification solutions. Applications range from highly secure banking environments and complex government identity programs to point-of-sale retail systems. Our solutions verify the identity of more than 200 million authorized users worldwide and significantly reduce the risk of fraud, theft and unauthorized access. Offerings for end-users and system integrators include industry-specific software applications, complete SDKs and a full range of optical, silicon, touch, swipe and embedded readers.  For more information call +1 650.474.4000 or send an email to pr@digitalpersona.com.

SOURCE DigitalPersona, Inc.

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DigitalPersona FingerJet Recognition Engine Top Performer in Recent MINEX Testing

REDWOOD CITY, Calif., Dec. 11, 2013 /PRNewswire/ -- DigitalPersona, Inc., a trusted partner for biometric identity verification solutions, today announced that the DigitalPersona® FingerJet® Recognition Engine matching elements have been certified by the National Institute of Standards and Technology (NIST) and the MINEX (Minutia Exchange) testing program to meet the United States Government's Personal Identity Verification (PIV) standards.  The DigitalPersona FingerJet Recognition Engine feature extractor had been certified by NIST in earlier testing. These two certifications assure that fingerprint templates obtained by the DigitalPersona FingerJet Recognition Engine are interoperable across other certified extraction and matching engines.

Ensuring interoperability of fingerprint technology components has become essential as the use of fingerprints for strong authentication and identity is more widespread.  The MINEX test confirms matching performance of standards-based (INCITS 378) fingerprint templates when tested across vendors and validates performance of fingerprint engines using tens of thousands of fingerprint images in government databases. 

As of December 2013, 68 vendors have submitted fingerprint feature extraction and/or matching engines for testing.  The result of testing has confirmed that the DigitalPersona FingerJet Recognition Engine is in the top 10% of all tested engines, both for absolute performance and mean and median accuracy when interoperating with other compliant engines. 

"A unique property of our engine is its use in low-cost, embedded processors without compromise in accuracy or responsiveness," said Vance Bjorn, CTO and vice president of corporate development at DigitalPersona. "This has enabled DigitalPersona's engine to be one of the most widely deployed engines for fingerprint authentication. More than 200M people rely on DigitalPersona's fingerprint technology and products in commercial authentication applications."

The MINEX results can be found here.

About DigitalPersona

DigitalPersona offers the world's broadest portfolio of biometrics-based identity verification solutions. Applications range from highly secure banking environments and complex government identity programs to point-of-sale retail systems. Our solutions verify the identity of more than 200 million authorized users worldwide and significantly reduce the risk of fraud, theft and unauthorized access. Offerings for end-users and system integrators include industry-specific software applications, complete SDKs and a full range of optical, silicon, touch, swipe and embedded readers.   For more information call +1 650.474.4000, send an email to pr@digitalpersona.com or visit www.digitalpersona.com.

© 2013 DigitalPersona, Inc. All rights reserved. DigitalPersona and FingerJet are trademarks of DigitalPersona, Inc. registered in the United States and other countries. All other trademarks are the property of their respective owners.  This information should not be relied upon as legal advice.  This information does not constitute an offer to sell or a commitment of present or future availability of any products or features.  Availability of any DigitalPersona products is subject to change at DigitalPersona's sole discretion.  DigitalPersona specifically disclaims all warranties of any kind, express or implied.  Users must take full responsibility for their application of any products or compliance with any national, state or local legal or regulatory requirements of any kind.

SOURCE DigitalPersona, Inc

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