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Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

AbbVie Submits for EU Marketing Authorization its Investigational, All-Oral, Interferon-Free Therapy for the Treatment of Chronic Hepatitis C

NORTH CHICAGO, Ill., May 8, 2014 /PRNewswire/ -- AbbVie (NYSE: ABBV) submitted marketing authorization applications (MAAs) to the European Medicines Agency (EMA) seeking approval for the company's investigational, all-oral, interferon-free regimen for the treatment of adult patients with chronic genotype 1 (GT1) hepatitis C virus (HCV) infection. The MAAs are supported by data from the largest all-oral, interferon-free clinical program in GT1 patients conducted to date1, which consists of six Phase III studies that include more than 2,300 patients in over 25 countries.

"These regulatory submissions bring us closer to offering adult genotype 1 chronic hepatitis C patients an all-oral, interferon-free regimen which has the potential to provide a promising advancement for the hepatitis C community in the European Union," said Scott Brun, M.D., vice president, Pharmaceutical Development, AbbVie. "This regulatory milestone, on the heels of our submission of a New Drug Application in the U.S., represents an important step for our pipeline."

Accelerated Assessment Granted
The EMA has granted AbbVie's request for accelerated assessment for ABT-450/ritonavir, ombitasvir (ABT-267), and dasabuvir (ABT-333), a designation that is granted to new medicines of major public health interest. Review of AbbVie's MAAs will be conducted under the centralized licensing procedure which, when finalized, provides one marketing authorization in all 28 member states of the European Union (EU). Although accelerated assessment could shorten the EMA's review time by approximately two months, it does not guarantee a positive opinion from the EMA's Committee for Medicinal Products for Human Use (CHMP) or final approval by the European Commission. If approved, ABT-450/ritonavir, ombitasvir (ABT-267), and dasabuvir (ABT-333) could be available for marketing in the EU in the first quarter of 2015.

Globally, approximately 160 million people are chronically infected with hepatitis C2 and an estimated 3 million to 4 million people are newly infected each year.3 In Europe, approximately 17.5 million people have chronic hepatitis C,4 with GT1 as the predominant genotype.4

About AbbVie's Investigational HCV Regimen
The AbbVie investigational regimen consists of the fixed-dose combination of ABT-450/ritonavir (150/100mg) co-formulated with ombitasvir (ABT-267) 25mg, dosed once daily, and dasabuvir (ABT-333) 250mg with or without ribavirin (weight-based), dosed twice daily. The combination of three different mechanisms of action interrupts the hepatitis C virus replication process with the goal of optimizing sustained virologic response rates across different patient populations.

Additional information about AbbVie's Phase III studies can be found on www.clinicaltrials.gov.

AbbVie's HCV Development Program
The AbbVie HCV clinical development program is intended to advance scientific knowledge and clinical care by investigating an interferon-free, all-oral regimen with and without ribavirin with the goal of producing high sustained virologic response rates in as many patients as possible, including those that typically do not respond well to treatment, such as previous non-responders to interferon-based therapy or patients with advanced liver fibrosis or cirrhosis.

ABT-450 was discovered during the ongoing collaboration between AbbVie and Enanta Pharmaceuticals (NASDAQ: ENTA) for hepatitis C virus protease inhibitors and regimens that include protease inhibitors. ABT-450 is being developed by AbbVie for use in combination with AbbVie's other investigational medicines for the treatment of hepatitis C.

About AbbVie
AbbVie is a global, research-based biopharmaceutical company formed in 2013 following separation from Abbott Laboratories.  The company's mission is to use its expertise, dedicated people and unique approach to innovation to develop and market advanced therapies that address some of the world's most complex and serious diseases.  AbbVie employs approximately 25,000 people worldwide and markets medicines in more than 170 countries.  For further information on the company and its people, portfolio and commitments, please visit www.abbvie.com.  Follow @abbvie on Twitter or view careers on our Facebook or LinkedIn page.

Forward-Looking Statements
Some statements in this news release may be forward-looking statements for purposes of the Private Securities Litigation Reform Act of 1995. The words "believe," "expect," "anticipate," "project" and similar expressions, among others, generally identify forward-looking statements. AbbVie cautions that these forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially from those indicated in the forward-looking statements. Such risks and uncertainties include, but are not limited to, challenges to intellectual property, competition from other products, difficulties inherent in the research and development process, adverse litigation or government action, and changes to laws and regulations applicable to our industry. 

Additional information about the economic, competitive, governmental, technological and other factors that may affect AbbVie's operations is set forth in Item 1A, "Risk Factors," in AbbVie's 2013 Annual Report on Form 10-K, which has been filed with the Securities and Exchange Commission.

AbbVie undertakes no obligation to release publicly any revisions to forward-looking statements as a result of subsequent events or developments, except as required by law.

1 Comparison based on review of data from www.clinicaltrials.gov for phase 3a programs of Gilead, BMS and BI as of November 15, 2013. 
2 Lavanchy D. Evolving epidemiology of hepatitis C virus. Clin Microbiol Infect. 2011; 17(2):107-15.
3 World Gastroenterology Organisation. World Gastroenterology Organisation Global Guidelines: Diagnosis, Management and Prevention of Hepatitis C. April 2013. http://www.worldgastroenterology.org/assets/export/userfiles/WGO_Hepatitis%20C_Final%20Version.pdf. Accessed April 25, 2014.
4 EASL Clinical Practice Guidelines: management of hepatitis C virus infection. European Association for the Study of the Liver. J Hepatol. 2014;60:392-420.

SOURCE AbbVie

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FST21 Appoints Arie Melamed As Chief Marketing Officer

NEW YORK, March 27, 2014 /PRNewswire/ -- FST21, the leading biometric access solution provider, today announces the addition of Arie Melamed to the company's C-level staff as Chief Marketing Officer.

Mr. Melamed brings with him over 20 years of experience in sales and marketing, most recently having served as Head of Global Marketing & Channel Sales for ECI Telecom, a global telecommunication networking provider.    

"It's an honor to join FST21, a company on the cutting edge of biometric access control technology," says Mr. Melamed. "Biometric access control is a hot topic for both the national and international security markets, and I am thrilled to utilize my experience and knowledge to lead the company's marketing forward."

At ECI Telecom, Mr. Melamed managed a global marketing and channel team. His vast knowledge of sales and marketing tactics helped him lead an increase in the company's indirect sales and implement a series of progressive revenue marketing procedures.

"Arie has a proven record of change management with high-profile technology companies. I am confident that his past experience overseeing global marketing for a major telecommunications company will allow him to manage our international marketing ventures effortlessly," says Major-General Aharon Zeevi Farkash, Founder and CEO, FST21. "The team is excited to have him in the company, and we all look forward to the expansion of FST21's business over the next year." 

Previously to ECI, Mr. Melamed also spent several years as the Associate Vice President of Sales for Enavis Networks. Mr. Melamed earned a degree in Applied Physics and Electro-Optics from the Jerusalem College of Technology, as well as an MBA from Ben Gurion University in Israel.

FST21 has recently announced growth plans for the future, including its continued expansion into the U.S. market with the opening of an office at 7 World Trade Center in New York City. 

ABOUT FST21:
FST21 is a leading biometric access control solutions provider. FST21's SafeRise provides top security and convenience by fusion of real time information for fast and automatic access control. It's hassle-free and allows authorized users quick and convenient access. SafeRise's In Motion Identification™ uses a fusion of biometric and analytic technologies that include facial recognition, behavior analysis and voice recognition.

SOURCE FST21

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TREW Marketing Launches Free 60-Page Lead Generation Ebook

AUSTIN, Texas, Feb. 10, 2014 /PRNewswire/ -- TREW Marketing, a full-service marketing agency uniquely serving engineering and scientific companies, today launched the fourth in its free Smart Marketing for Engineers ebook series titled Lead Generation. Following the company's other ebooks in the series, Lead Generation provides an overview of the transformation happening in marketing today and an in-depth, step-by-step guide to help business, sales and marketing leaders targeting technical audiences evolve their marketing strategy to effectively generate qualified leads in today's content-focused, online environment. With a foreword by marketing automation software leader HubSpot, the ebook also includes best practices to segment and nurture leads to convert to opportunities for sales, and real-world case studies to illustrate the process in action.

"Business leaders want a consistent flow of high-quality leads, but often aren't sure how many leads they need or how to efficiently find them," said Rebecca Geier, CEO and Co-founder of TREW Marketing. "Based on our decades of experience developing lead generation programs for our clients, this new ebook details the methodology we use as well as best practices and case studies to show how effective lead-generating programs work in today's transformed marketing environment."

Smart Marketing for Engineers Ebook Series

Lead Generation is the fourth in TREW Marketing's free ebook series, Smart Marketing for Engineers. With the agency's focus working with businesses that target technical audiences in areas ranging from test and measurement to embedded design and information technology, the series provides business, sales and marketing leaders with the information and trends to stay on top of marketing best practices. Other books in the series include Building Your Foundation, Product Launches and Website Redesign.

TREW Marketing Lead Generation Services

Click to tweet: New from @TrewMarketing: Free 60-page Ebook on Lead Generation for Technical Companies: http://bit.ly/1cZrtJP

About TREW Marketing

TREW Marketing, headquartered in Austin, Texas, is a full-service B2B marketing firm uniquely serving leading engineering and scientific companies that target technical markets such as test and measurement, industrial control and automation, embedded design, IT and life sciences. TREW uses decades of specialized experience to create custom marketing programs that help clients efficiently and effectively achieve business and sales goals. TREW takes an integrated approach using a wide array of marketing services, including: brand identity; positioning and messaging; marketing strategy and planning; website strategy and design; lead generation and content marketing programs; search marketing; public relations and social media strategy and management.

Contact: Karen West, TREW Marketing, karen@trewmarketing.com, 210.842.3895

SOURCE TREW Marketing

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http://www.trewmarketing.com

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